A+R Studio · Est. 2025 · Los Angeles

Work.

Together.

Marketing has been torn apart.We're putting it back together.

We look at marketing as one unified challenge. Brand, performance, creative, research, media, and analysis working from the same brief toward the same business outcome. We source senior specialists for every client relationship, engagement by engagement, with no standing overhead, no media markups, and no performance incentives to distract us from what actually matters.

§ The work
§ Why A+R exists

Marketing didn't break
by accident.

It got split it into pieces so we could measure it, and then they got split into silos we could optimize. We all started chasing KPIs instead of successes. We poured budget into performance and then told the performance marketers they should probably make some brand creative with it. Agencies bloated just as marketers went lean. We subscribed to a dozen SaaS tools then wondered why the data was contradictory and everything felt so fragmented.

A+R was built as the counter-argument to all of this.
We are generalist marketers.
We plan, craft, execute, measure, and iterate omnichannel campaigns. We don't specialize, so we have nothing sacred to protect.
We have no unnecessary overhead.
We staff trusted experts for every new client or project, so you don't pay for things you don't need.
We avoid misaligned incentives.
We do not mark up media, we do not work for performance incentives, and we do not bill by the hour.
We're powered by a purpose-built Operating System.
It connects everything we do, tracks everything we learn, and speeds up everything we make.
Carousel
Current Build: V3.4 April 2026

Meet the first AI-Powered Marketing Operating System that lets us run circles around shops 3x our size.

Carousel is the proprietary operating system we built to run client engagements. It connects cross-disciplinary efforts to a single source of truth, expands and accelerates what our team can produce, deploys and measures every output, ingests data and research in real time, and uses all of it to help design the next round of work. It is not a SaaS product. You can't trial it, buy it, or sign up for it.

It's the core infrastructure behind everything we do, transparently accessible to our clients, and it's what allows us to punch far above our weight class.

Custom deployed for every client to fit their individual needs.
Tour Carousel →
§The studio

Two principals assemble a team of experts unique to every client, every time.

We work exclusively with trusted contractors and freelancers to staff our clients' accounts around their individual challenges and needs. We avoid costly overhead, and never need to force-fit the wrong person into the wrong role. We rarely staff the same team twice.

Andrew Cagan

Andrew Cagan

Founding principal · CMO

20+ years building brands and marketing programs for big, medium, and small businesses. Has led marketing at VC and PE-backed companies, built and run agencies, and holds a BFA in Industrial Design from RISD, which probably explains more about this agency than anything else.

Robin Cagan

Robin Cagan

Founding principal · COO

Has built her career running operations and logistics for VC-backed brands and multinational businesses. She aligns client marketing strategies with inventory, demand planning, shipping, and fulfillment. Most agencies don't have anyone thinking about that. Robin finds this baffling.

§ Track record

Brands we've worked withBoth currently and in the past.

FTD
De'Longhi
Whole Foods
ecoATM
LG
BMW
Tribute Technology
Lenovo
KM Tools
Revlon
JBL
Aiir
Lakers
WhipShots
Concentric Travel
Remy Cointreau
§Thinking

Essays from A+R. Published when we have something to say.

All essays →
The archive
No. 04· 7 min

The Agency Model Didn’t Die. We Killed It Ourselves. And Now We Need What It Knew.

No. 03· 11 min

Modern Marketing Is a Gamble. The Only One Winning Is the House.

No. 02· 8 min

Half the Work Is Working. Figuring Out Which Half Is Killing Us.

No. 01· 6 min

Your Subscription Is Not A Strategy.

§ Get in touch

Bring the work
back together.

Let’s chat! (no pressure)

For prospective clientsSchedule an intro callA 30-minute conversation about what you’re working on.Continue →For senior specialistsJoin the rosterStrategists, creatives, performance leads, producers.Continue →
For everyone elseSubscribe to ‘Notes from the Fold’A+R’s monthly dispatch about what we’re thinking, seeing, and being inspired by.