A+R Studio · Est. 2025 · Los AngelesRebuilding marketing, one client at a time.
When A+R joined KM Tools in June 2025, the marketing engine behind that trust had begun to come undone. Spend was climbing. Reporting was murky. Creative had stalled. The brand was active, but flying blind. Our job was to build a system around Jonathan worthy of what he'd already created. One that leveraged his organic reach and transformed it into a reliable paid flywheel, without bloated fees, a dozen new hires, or retrofitted generalist talent that didn't understand his world.
While Jonathan's name recognition is practically universal within the Woodworking YouTube community, there are a lot more hobbyists that are casual, or infrequent content consumers, which means that the majority of his potential customers haven't found him yet. Our job was to change that without compromising what made his existing audience trust him in the first place, all in time for a fourth quarter blitz. We replaced vanity metric reporting with Net Margin as the north star. Every media decision — what to run, where to spend, when to pull back — ran through that lens. Then we rebuilt how content and paid worked together: organic posts became a creative testing ground where riskier bets were pressure tested, and the ads that ran began to build awareness and generate sales outside of the core clientele. A six-month rolling calendar coordinated multiple product launches, cyber week and holiday promotions, organic social media, paid ad testing and deployment, and an aggressive YouTube schedule all designed to launch Katz-Moses Tools into as many shop-goers consideration set as possible.
With just 8 weeks until the official start of the holidays, we delivered one of the most concentrated creative efforts we've ever executed. We produced more than 250 Q4 assets across paid Meta, paid YouTube, paid TikTok, paid search, Google Shopping, organic social, affiliate, product photography, and site video. The creative took its cues from what Jonathan had already proven — his audience loves his raw honesty — and combined that with real shop frustrations, entertaining snippets, and product demonstrations. We repurposed his existing long-form content into platform-native formats so our paid ads arrived feeling familiar to his core audience while reaching the woodworkers who hadn't found him yet.
